Google Implements Site Blocking by User Profiles

April 21, 2011 at 6:35 AM — WebMaster

Google Implements Site Blocking by User Profiles

If you are logged in with a Google Profile, you can now "prune" your natural search results by telling Google what you are NOT interested in. This is an interesting approach since it is fairly hidden. For this example, we google for mortgage companies and we are presented with a list of Google Maps listings integrated into their search results feed. If you click on one of their websites and then immediately hit the "back" button (what Google calls a "bounce") then Google changes the search result screen to ask you if you want that listing removed from your search results.

This is a powerful feature that further blurs the "omnipotence" of ranked pages because you can basically "vote them off the island" if you want to. I don't know what impact this has on the website's overall ranking, but it is something you should know when you are ranking your pages in Google.

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