For a Free Analysis, Call 1 888 534 6919
Most human beings have a difficult time accepting change. We all have to be careful to avoid the urge to repeat the established and proven, regardless of the result. The temptation to continue doing what worked before is nearly irresistible. Whether it's using your “favorite” fishing lure, driving the same route to work each day, or buying the same meal at your favorite restaurant.
This concept seems particularly true in most marketing strategies, notwithstanding the fact that the foundational idea behind most marketing methods have changed! Most businesses have spent decades crafting messages to deliver to their potential customers. Those methods are known as outbound marketing. But now, your prospects aren't listening…unless they want to. In this present day of marketing, your challenge is to bring the prospective customers to your message, not the opposite. That's known as inbound marketing. Today, consumers choose you…
Until recently when someone wanted to find a “water damage restoration” company they did one of two things: 1) If it was a reasonable time of day they called their insurance agent or 2) they opened the yellow pages. But the yellow pages evaporated overnight. Instead of potential customers using the yellow pages to find the service they are looking for they now use search engines like Google to find what they are looking for.
The Yellow Pages are no longer a viable capture tool. AT&T even realizes this when in May they sold the Yellow Pages and all of its assets to Cerberus Capital Management. The Cerberus is a Greek Mythological 3-headed dog that guards the underworld. Likewise, Cerberus is known for taking failed companies and chopping them up into little pieces then selling off the remaining assets.
This means that you need to cancel those expensive Yellow Page ads and spend that money on more effective methods! Call us today to find out how we can help you decide how you can reallocate that money and maximize your return on investment!
Posted in: Fuzion | General | Google | Search Engine Optimization | Search News | Web Marketing
Tags: Yellowpages, Yellow Pages, Yellowbook, Yellow book, Google, Google Rankings, Bing, water damage restoration, marketing, marketing methods, marketing strategies, outbound marketing, inbound marketing, Cerberus Capital, AT&T, Cerberus Capital Management, search engines
We call our marketing strategy "Global Thermonuclear Google Domination" which is a bit tongue in cheek, but the reality is we simply love to win. Here is a case study of one of our clients that we are very proud of. First, Google for "Water Damage Pocatello".
This is a great case study that features the effects of ranking #1 in multiple search engines that Google manages, including:
Let's walk through the strategy behind this now.
Posted in: Fuzion | Google | Search Engine Optimization | Social Networks | Web Marketing
Tags: Google Domination, On the Spot Cleaning, Pocatello, The FUZION Agency, Jared Nielsen, Water Damage Pocatello, Google Maps, YouTube, Google Video, Google Everything, Google Web, Google Adwords, Facebook, Social Media
Jared Nielsen, a cloud computing expert was featured on CBS Channel 47 Action News in Jacksonville Florida on November 14, 2011. The investigative news piece featured Jared Nielsen commenting on the risks people take when they trust their information to the cloud whether via iCloud from Apple, or other cloud mechanisms.
Visit our media section to see the video once it is released.
Posted in: Fuzion | Public Appearances
Tags: Cloud, iCloud, Apple, Cloud Computing, Jared Nielsen, Action News, Channel 47, The FUZION Agency