Fuzion Fuzion Technology and Marketing are experts in providing marketing services, specialize web, email and social marketing, develop software and database design.

Are The Yellow Pages Are Dead?

Most human beings have a difficult time accepting change. We all have to be careful to avoid the urge to repeat the established and proven, regardless of the result. The temptation to continue doing what worked before is nearly irresistible. Whether it's using your “favorite” fishing lure, driving the same route to work each day, or buying the same meal at your favorite restaurant.

This concept seems particularly true in most marketing strategies, notwithstanding the fact that the foundational idea behind most marketing methods have changed! Most businesses have spent decades crafting messages to deliver to their potential customers. Those methods are known as outbound marketing. But now, your prospects aren't listening…unless they want to. In this present day of marketing, your challenge is to bring the prospective customers to your message, not the opposite. That's known as inbound marketing. Today, consumers choose you…

They Chose You Through The Yellow Pages

Until recently when someone wanted to find a “water damage restoration” company they did one of two things: 1) If it was a reasonable time of day they called their insurance agent or 2) they opened the yellow pages. But the yellow pages evaporated overnight. Instead of potential customers using the yellow pages to find the service they are looking for they now use search engines like Google to find what they are looking for. 

The Yellow Pages Are Dead

The Yellow Pages are no longer a viable capture tool. AT&T even realizes this when in May they sold the Yellow Pages and all of its assets to Cerberus Capital Management. The Cerberus is a Greek Mythological 3-headed dog that guards the underworld. Likewise, Cerberus is known for taking failed companies and chopping them up into little pieces then selling off the remaining assets.

 What Does This Mean

This means that you need to cancel those expensive Yellow Page ads and spend that money on more effective methods! Call us today to find out how we can help you decide how you can reallocate that money and maximize your return on investment!

Google Domination

We call our marketing strategy "Global Thermonuclear Google Domination" which is a bit tongue in cheek, but the reality is we simply love to win.  Here is a case study of one of our clients that we are very proud of.  First, Google for "Water Damage Pocatello".  

There are many Googles

This is a great case study that features the effects of ranking #1 in multiple search engines that Google manages, including:

• Google "Everything"
• Google Search
• Social Media (Facebook, Twitter, MySpace, LinkedIN)
• Google Video (YouTube)

Let's walk through the strategy behind this now.

1. Paid Advertising garners about 12% of the clicks on a search result page.  In this case we prepared a PPC strategy that allows us to claim the #1 position on Google Adwords through a blend of good copy, a strong call to action, and prominent keyword relevance (keywords in the title that matched the search query).
2. Social Media gives us a high quality ranking.  Google is now giving unprecedented power to social media pages and sites.  We are adapting to this trend by featuring our clients in custom designed Facebook pages that capture natural search ranking placements on Google.
3. Double Stacking bonus on Google Everything (Google Web Search) which means we have done a good job on something called "canonical hierarchy" which gives us a stacking bonus.  This means that because Google found a "parent" and a "child" page that both seemed relevant to the topic, it was giving us a bonus by listing both pages instead of just one.
4. YouTube domination.  In the Google world, video has extra power.  You will find recently that Google / YouTube awarded us four video placements on this search result page.  This is a combination of featuring topical videos, they have been there for a long time, and they are keyword relevant to the search with positive reviews.
5. Finally we see our #1 ranking in Google Maps or Google Local (as it's called now).  This comes from a variety of tactics that include high traffic, good conversion rates, and positive reviews.

Get a Free Evaluation of your Google Ranking

Jared Nielsen, a cloud computing expert was featured on CBS Channel 47 Action News in Jacksonville Florida on November 14, 2011.  The investigative news piece featured Jared Nielsen commenting on the risks people take when they trust their information to the cloud whether via iCloud from Apple, or other cloud mechanisms.

Visit our media section to see the video once it is released.