Marketing
Combine television, radio, direct response, web marketing and email
With cost per thousand (CPM) costs as high as $44 per 1,000 impressions, traditional
marketing can be very expensive and massively inefficient. We are experts in providing
marketing services that blend the strengths of each medium while layering in the
necessary technologies to really track and verify the efficiency and return on investment
(ROI) of each marketing tactic.
We make your agency stronger
Many companies have a traditional marketing agency that they already trust. We work
in tandem with your traditional media agency that will generally lack expertise
in the web marketing components, or at best may simply outsource that piece as a
separate subcontract. We believe that web marketing should be tightly integrated
with your traditional marketing campaigns as a prominent peer to what you are already
doing and we have the expertise to make it happen.
We can track marketing effectiveness
By leveraging our precise tracking systems, we can bring even more tracking to your
existing legacy marketing channels including validating television response, radio
response, geographic penetration, and segmentation audits. You may be getting Nielsen
ratings or Arbitron reports for your television and radio, but we can then layer
in the impact those advertising channels had on your website activity, which gives
us evidence to support claims of effectiveness (or it can belie those facts). If
you're spending the money you should be auditing the results to ensure that they
are doing what you expected. The Internet is the perfect tool to use for this type
of tracking and validation.
Marketing is math... not voodoo
As we layer in the precise tracking systems, in a highly specific way, for each
individual ad or keyword, you will be faced with rich, factual data that will help
you make advertising decisions based on facts and math instead of guesswork, indirect
polls, and gut instinct. This doesn't mean that these aren't also influences, but
having math and facts can help you guide your decisions.